When we start to look at the year ahead and the business as a whole we can develop a clear understanding of the company vision while rising above the everyday operations. Sometimes we get distracted and caught up with what is on our desk and the smaller projects at hand that we forget about looking ahead to see what needs to be planned in order to get new projects and initiatives happening that will see growth in the business. Planning for future growth doesn’t have to be all numbers and figures.
So how can we rise above the every day activities of the business and begin to really see the growth and achieve the revenue we’ve been seeking?
Having a process of achieving objectives for the year through setting goals, planning in advance and being strategic about how we accomplish these goals will be the difference between the business remaining stagnant or the driving force behind it’s success.
I think the quote “If you fail to plan, you are planning to fail!” By Benjamin Franklin is a little harsh, I don’t think businesses set out to fail, it’s more not knowing how best to succeed. But having a vision and putting a plan in place will definitely see you move closer to your vision of success.
Having a marketing and promotional calendar with planned content gives clarity to the overall vision of the company and enables you to plan projects that have purpose and align with core objectives. It also becomes easy to excite staff on new initiatives when they have focus, and know how best to spend their time on a daily basis which creates an environment for success.