For two decades Steve Richardson has made raw muesli for family and friends. The recipe is based on fresh, local and organic ingredients. Magic muesli is a blend of super foods, beneficial to your health and well being.
Magic Muesli was becoming well know within the farmers market arena and it was time to create an online presence that represented the brand and to become accessible Australia wide. With so many benefits, why not share the magic.
Hybrid Expression created an e-commerce website that reflected the existing brand with focus on the online shopping experience. It was also imperative to deliver what the brand and the people behind the product stand for.
Best buys are presented to assist buyers with the best deals and with user experience and user satisfaction in mind, a complete list of ingredients and nutritional information is displayed to back the positioning and beliefs of the brand. Coupled with comprehensive reports that enable Magic Muesli to track their online sales and manage their loyal customer base.
Magic Muesli have been very happy with the results, reporting a major increase in online sales since the launch and a 50% increase the following year.