The redesign of the Hybrid Expression branding and new website came about after critically assessing our position as a design studio. The assessment brought to light a few important factors to be addressed in order for us to align our values with the studio and differentiate ourselves from the competition.
Through discovery the impression was that Joe, the Managing Director, worked as a freelancer purely due to the origins of Hybrid Expression. The team behind him who developed unique brand expressions were little known. While Joe was happy to take credit for the work, it was due time to showcase the breadth of skills, capability and capacity of Hybrid Expression. It was also apparent that our current branding and website wasn’t communicating our professional service, collaborative and strategic approach.