For companies who are serious about setting themselves apart from the competition require the skill of adapting and developing ideas that are then implemented into something that is useful in the marketplace. If companies are continually thinking the same as their competitors, what is their advantage when customers are researching and comparing? With the overwhelming amount of information available to the consumer, often they are looking for something different that stands out and makes their decision easy. Thinking differently in the areas that matter is what will set companies apart from their competitors.
So where are the areas that companies can focus on to develop new ideas for innovation which lead to new growth and a competitive advantage?
Customer engagement, online strategy, marketing initiatives and visual communication are a few areas that a company can begin to think creatively. As you begin to analyse one of these areas you will find they are very much intertwined, and ideas will naturally form with problems being addressed across other areas.
So customer engagement is a great starting point to develop some creative ideas. One of the most import parts to developing growth in the business is knowing your customer, where you can then set up marketing initiatives and online strategies which will engage the right group of people for your company. An online strategy previously was all about social media, being across all platforms and getting as many followers as possible. A more effective approach is connecting and developing relationships with an audience that’s right for your business.
A few things to keep in mind with a new approach
to customer engagement.
1. Visual engagement – The use of visual content to engage customers has become a popular form of communication that is increasing at a rapid pace. One of the reasons for this is that all platforms of social media have made social sharing of visual content very easy, but also when you look at some of the stats you’ll understand the reason for it’s popularity.
Content featuring compelling images average 94% more total views than those without. (Source: MDGAdvertising) People respond better and resonate deeper with visual information, which makes sense as 90% of information transmitted in the brain is visual. (Sources: 3M Corporation)
Businesses who market with infographics grow in traffic an average of 12% more than those who don’t. (Source:Ansonalex)
Visual content drives engagement. In fact, just one month after the introduction of Facebook timeline for brands, visual content — photos and videos — saw a 65% increase in engagement in posts? (Source: Simply Measured) Videos on landing pages increase average page conversion rates by 86%. (Source: EyeView)